Abstract
Agent-Based Modeling can contribute to the understanding of international trade processes. Models for the effects of culture and cultural differences on agent behavior are required for realistic agent-based simulation of international trade. This paper makes a step toward modeling of culture in agents. The focus is one of the five dimensions of culture according to Hofstede: individualism versus collectivism. The paper presents an analysis based on social science literature about national cultures. For cultural differentiation of agent behavior, rules are formulated for individualist versus collectivist agent behavior with respect to negotiations, cooperation or defection in the delivery phase of transactions, trade partner selection, and trust. Example computations demonstrate the feasibility in multi-agent simulations.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Tesfatsion, L., Judd, K.L.: Handbook of Computational Economics, Agent-Based Economics, vol. 2. North-Holland, Amsterdam (2006)
Ghauri, P.N., Usunier, J.-C.: International Business Negotiations. Elsevier, Oxford (2003)
Gorobets, A., Nooteboom, B.: Agent Based Modeling of Trust Between Firms in Markets. In: Bruun, C. (ed.) AE 2006. LNEMS, vol. 584, pp. 121–132. Springer, Heidelberg (2006)
Hofstede, G.: Culture’s Consequences, 2nd edn. Sage, Thousand Oaks (2001)
Tönnies, F.: Community and society. Harper & Row, New York. Original publ. 1887 (1963)
Triandis, H.C.: Individualism and collectivism. Westview, Boulder (1995)
Minkov, M.: What makes us different and similar: a new interpretation of the World Values Survey and other cross-cultural data. Klasika I stil, Sofia (2007)
Trompenaars, F.: Riding the waves of culture: understanding cultural diversity in business. Economist Books, London (1993)
Smith, P.B., Dugan, F., Trompenaars, F.: National culture and the values of organizational employees: A dimensional analysis across 43 nations. Journal of Cross-Cultural Psychology 27, 231–246 (1996)
Lu, H.: The role of guanxi in buyer-seller relationships in China. Wageningen Academic Publishers, Wageningen (2007)
Hofstede, G., McCrae, R.R.: Personality and culture revisited: linking traits and dimensions of culture. Cross-cultural research 38(1), 52–88 (2004)
Hofstede, G., Hofstede, G.J.: Cultures and Organizations. McGraw Hill, New York (2005)
Meijer, S., Hofstede, G.J., Beers, G., Omta, S.W.F.: Trust and Tracing game: learning about transactions and embeddedness in a trade network. Production Planning and Control 17, 569–583 (2006)
Jonker, C.M., Treur, J.: An Agent Architecture for Multi-Attribute Negotiation. In: Nebel, B. (ed.) Proceedings of the 17th International Joint Conference on AI, IJCAI 2001, pp. 1195–1201. Morgan Kaufman, San Francisco (2001)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Hofstede, G.J., Jonker, C.M., Verwaart, T. (2008). Individualism and Collectivism in Trade Agents. In: Nguyen, N.T., Borzemski, L., Grzech, A., Ali, M. (eds) New Frontiers in Applied Artificial Intelligence. IEA/AIE 2008. Lecture Notes in Computer Science(), vol 5027. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-69052-8_52
Download citation
DOI: https://doi.org/10.1007/978-3-540-69052-8_52
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-69045-0
Online ISBN: 978-3-540-69052-8
eBook Packages: Computer ScienceComputer Science (R0)