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A successful departure from the beaten track

Inteligo identifies new prospects for its services in Poland

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International Direct Marketing

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Author information

Authors and Affiliations

  1. Institute for Marketing, University of Münster, Münster

    Kay Peters

Authors
  1. Auke van den Hout
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  2. Kay Peters
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Editor information

Editors and Affiliations

  1. Institute of Marketing Marketing Center Münster (MCM), University of Münster, Am Stadtgraben 13-15, 48143, Münster, Germany

    Manfred Krafft (Chaired Professor of Marketing) (Chaired Professor of Marketing)

  2. Siegfried Vögele Institut, Ölmühlweg 12, 61462, Königstein, Germany

    Jürgen Hesse (CEO Professor of Management) (CEO Professor of Management)

  3. DHL Global Mail, Charles-de-Gaulle-Str. 20, 53113, Bonn, Germany

    Jürgen Höfling (CEO) (CEO)

  4. Center of Interactive Marketing and Media Management (CIM) c/o Marketing Center Münster (MCM), University of Münster, Am Stadtgraben 13-15, 48143, Münster, Germany

    Kay Peters (Director) (Director)

  5. Deutsche Post AG, Charles-de-Gaulle-Str. 20, 53113, Bonn, Germany

    Diane Rinas

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van den Hout, A., Peters, K. (2007). A successful departure from the beaten track. In: Krafft, M., Hesse, J., Höfling, J., Peters, K., Rinas, D. (eds) International Direct Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-39632-1_4

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