Abstract
Exports and private consumption are expected to continue to fuel the economic growth in Switzerland — even when this proceeds at a moderate pace. The Swiss are hoping for an upturn in consumer sentiment thanks to the slight drop in the numbers of unemployed and higher real wages. Accordingly, growth for 2006 is forecasted at 2% higher than the previous year. The generally positive attitude of the quality minded Swiss consumer is reflected by their assessment of their living conditions: on a scale of 1 to 10, this is rated on average at 8.4. A colorful and witty approach to direct marketing finds success and success factor number one is choosing the right words for the target group.
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© 2007 Springer-Verlag Berlin Heidelberg
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(2007). Switzerland. In: Krafft, M., Hesse, J., Höfling, J., Peters, K., Rinas, D. (eds) International Direct Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-39632-1_25
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DOI: https://doi.org/10.1007/978-3-540-39632-1_25
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-39631-4
Online ISBN: 978-3-540-39632-1
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