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© 1999 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Poth, L.G., Poth, G.S. (1999). A. In: Gabler Marketing Begriffe von A - Z. Gabler Verlag. https://doi.org/10.1007/978-3-322-94419-1_1
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DOI: https://doi.org/10.1007/978-3-322-94419-1_1
Publisher Name: Gabler Verlag
Print ISBN: 978-3-409-19890-5
Online ISBN: 978-3-322-94419-1
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