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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Verbraucher-Promotions
Book Subtitle: Taktisches Instrument der Marketing-Kommunikation
Authors: Gerd Hänel
Series Title: Studienreihe Betrieb und Markt
DOI: https://doi.org/10.1007/978-3-322-87896-0
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1974
Softcover ISBN: 978-3-409-36481-2Published: 01 January 1974
eBook ISBN: 978-3-322-87896-0Published: 09 March 2013
Edition Number: 1
Number of Pages: XIV, 257
Topics: Business and Management, general