Abstract
This article outlines market trends, customer needs and challenges that the automotive industry will face to achieve electric, autonomous and shared mobility: For the policy and automotive industry, the trend towards electrification seems to be agreed among stakeholders, however, there are still major challenges, for example, shortage of electricity, batteries and production equipment in some regions. The other topic is autonomous driving. According to a worldwide consumer survey conducted by NRI, the acceptance and needs of customers vary from society to society. The spread of shared mobility also depends on the maturity of the taxi industry. While the coming transformation will be significant and affect the global market, regional, cultural, social issues need to be considered.
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Kazama, T., Suzuki, K., Zhang, D., Yoshihashi, S.: Electrification and its impact on the supporting industries. Knowl. Creat. Integr. 25, 14 (2017)
Goda, S., Fujita, A., Hirano, Y., Suzuki, K.: Development of automotive battery for new generation vehicles. NRI Knowl. Insight 34, 2–3 (2014)
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Goda, S. (2019). Trends and Challenges of the New Mobility Society. In: Dubbert, J., Müller, B., Meyer, G. (eds) Advanced Microsystems for Automotive Applications 2018. AMAA 2018. Lecture Notes in Mobility. Springer, Cham. https://doi.org/10.1007/978-3-319-99762-9_15
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DOI: https://doi.org/10.1007/978-3-319-99762-9_15
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