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The Story of David and Goliath, and Abby and Samson: A Journey with No Direction

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Personal Financial Planning for Executives and Entrepreneurs

Abstract

The story of David, Abby, and Goliath begins. David grows up as part of a modest family in the shadow of Goliath Assembly Company, for which his parents work, earning just enough money to get by. David meets Abby, his match and equal in every way. David and Abby go to separate universities and eventually graduate with impressive degrees in business and communications, respectively. They are married and pursue ambitious careers, David as an executive at Goliath and Abby at her own startup, Slingshot. The couple buys a home, has children, and lives an upscale lifestyle but does no financial planning. Then the unthinkable happens. Goliath runs into difficulties after acquiring a company called Samson. David loses his job and eventually suffers a heart attack.

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Nathanson, M.J. et al. (2018). The Story of David and Goliath, and Abby and Samson: A Journey with No Direction. In: Personal Financial Planning for Executives and Entrepreneurs. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-98416-2_1

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  • DOI: https://doi.org/10.1007/978-3-319-98416-2_1

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-98415-5

  • Online ISBN: 978-3-319-98416-2

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

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