Abstract
This article explores the possibilities of employee engagement. More than discussing the media offered by the company to spread information internally, the author emphasizes the importance of creating content that makes sense to employees and uses as an example a Brazilian company that is making it possible.
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Palacios, F., & Terenzzo, M. (2016). O guia completo do storytelling (Vol. 1). Rio de Janeiro: Alta Books Editora.
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Lima, B.B. (2019). Behind Every Engagement There Is Always a Good Story. In: Thornton, G., Mansi, V., Carramenha, B., Cappellano, T. (eds) Strategic Employee Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97894-9_7
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DOI: https://doi.org/10.1007/978-3-319-97894-9_7
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-97894-9
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