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Introduction

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Nonmarket Strategy in Business Organizations

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Abstract

Prior to the early nineteenth century, most of the world’s population was employed in agriculture and was, by today’s standards, poor. The industrial revolution forever changed this trajectory, shifting workers from fields to factories and promoting a steady increase in the standard of living. To benefit from the industrial revolution, societies needed access to emerging technology and to investors with the freedom and financial resources to produce. They also needed the respect for private property and open markets. As a result, the USA, the UK, and other European nations were among the first to develop as largely capitalist societies and have remained global economic leaders. Japan, South Korea, China, and others have embraced free enterprise to varying degrees in the years since. Their economic ascensions have been varied and more recent, but no less remarkable.

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    John A. Parnell

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Parnell, J.A. (2019). Introduction. In: Nonmarket Strategy in Business Organizations. Springer, Cham. https://doi.org/10.1007/978-3-319-93242-2_1

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