Abstract
The purpose of the article is to study the potential of social networks as a tool of early detection of cancer and means of its opening by the example of modern Russia. The evidential basis of the research includes statistics of social networks according to the data of various research organizations and statistics of cancer rate according to the World Health Organization. The methodological tools of the research are based on analysis of time rows and the standard methods of scientific research – induction, deduction, analysis, synthesis, and formalization. The authors prove that social networks are a perspective tool of early detection of cancer. Marketing in social networks is a modern tool, which is not only easily accessible and cheap for medical organizations but is accepted by the society, thus showing high effectiveness. Starting the programs on marketing of non-profit organizations in social networks will allow restoring interests of wide groups of population as a source of valuable information and solving important social problems. In particular, social networks could be a tool of early detection of cancer.
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Przhedetsky, Y.V., Przhedetskaya, N.V., Przhedetskaya, V.Y., Borzenko, K.V. (2019). Social Networks as a Tool of Early Detection of Cancer. In: Popkova, E., Ostrovskaya, V. (eds) Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy. ISC 2017. Advances in Intelligent Systems and Computing, vol 726. Springer, Cham. https://doi.org/10.1007/978-3-319-90835-9_99
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