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Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

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The Future of Tourism

Abstract

Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.

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Author information

Authors and Affiliations

  1. University of Valencia, Valencia, Spain

    Enrique Bigné

  2. University of Namur, Namur, Belgium

    Alain Decrop

Authors
  1. Enrique Bigné
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  2. Alain Decrop
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Corresponding author

Correspondence to Enrique Bigné .

Editor information

Editors and Affiliations

  1. Ulysses Foundation, Madrid, Spain

    Eduardo Fayos-Solà

  2. School of Events, Tourism and Hospitality Management, Leeds Beckett University, Leeds, UK

    Chris Cooper

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Bigné, E., Decrop, A. (2019). Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. In: Fayos-Solà, E., Cooper, C. (eds) The Future of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-89941-1_7

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