Abstract
Telekom has a digital, strategic vision valid throughout the corporate group. A Vision that is driven by customer desires. The strategic orientation of sales and services aims to create a seamless and unified user experience over all the customer journeys and at all customer touchpoints omnichannel management shall focus on competitiveness and value creation. The resulting necessary internal changes are promoted by Telekom management through agile teams, which are guided top-down.
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Lischka, A., Wolfering-Zoerner, M., Faust, E. (2019). Generating Value Through Digitalization: Simple and Digital. In: Krüssel, P. (eds) Future Telco. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-77724-5_33
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DOI: https://doi.org/10.1007/978-3-319-77724-5_33
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