Abstract
Until now studies and research haven’t focused on the importance of mobile-optimized product configurators, but this topic was rather mentioned in articles and blogs. Since millennials, the first truly digital generation of people born between 1980 and 2000, have a rising online purchasing power and prefer mobile phones to desktop devices, this topic is relevant for science dealing with mass customization and configurators. Thirty percent of millennials use their mobile phone for shopping; furthermore they are interested in personalized or customized products. Four in ten millennials are open to co-create products with companies. So it can be assumed that offering customizable products and services optimized for mobile usage may have a significant relevance. This paper will take a closer look at the status quo of online product configurators regarding mobile optimization in the apparel industry. A quantitative and qualitative research will try to find out if there are any user interface design trends to pave the way for further research.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Meyer, K.: Millennials as digital natives: myths and realities. https://www.nngroup.com/articles/millennials-digital-natives/ (2016)
Nielsen’s Mobile Insights: Millennials are top smartphone users. http://www.nielsen.com/us/en/insights/news/2016/millennials-are-top-smartphone-users.html (2016). Last accessed 2017/06/21
Haskins, C.: What matters to millennials – 6 insights you can’t ignore. https://www.ideastogo.com/articles-on-innovation/what-matters-to-millennials-6-insights-you-cant-ignore (2017)
Facebook People Insights: Raising the bar: the new millennial CPG shopper. https://www.facebook.com/iq/articles/raising-the-bar-the-new-millennial-cpg-shopper?ref=wpinsights_r (2015). Last accessed 2017/06/21
MarketingCharts Staff: 4 in 10 millennials interested in co-creating products with brands. http://www.marketingcharts.com/traditional/4-in-10-millennials-interested-in-co-creating-products-with-brands-25259/ (2012)
Junker, F., Walcher, D., Blazek P.: Acceptance of online mass customization by generation Y. In: Anisic, Z., Forza, C. (eds) Proceedings of the 7th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2016), Novi Sad, pp. 126–128 (2016)
StatCounter Global Stats: Mobile and tablet internet usage exceeds desktop for first time worldwide. Press Release. http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide (2016). Last accessed 2017/06/21
Meeker, M.: Internet trends 2017 – code conference, Kleiner Perkins, Slide 9 http://www.kpcb.com/internet-trends (2017)
Think with google: How people use their devices – what marketers need to know. https://www.thinkwithgoogle.com/advertising-channels/mobile/device-use-marketer-tips-twg-how-people-use-their-devices-2016.pdf (2016)
Google: Continuing to make the web more mobile friendly. https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html (2016). Last accessed 2017/06/21
Facebook People Insights: Unlocking the mobile opportunity in 2016. https://www.facebook.com/iq/articles/unlocking-the-mobile-opportunity-in-2016?ref=wpinsights_rd (2015). Last accessed 2017/06/21
Goldman Sachs. Millennials coming of age, Infographic. http://www.goldmansachs.com/our-thinking/pages/millennials/. Last accessed 2017/06/21
Schawbel, D.: 10 new findings about the millennial consume. https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#781857bd6c8f
Gasca, P.: 8 shopping habits of millennials all retailers need to know about. https://www.entrepreneur.com/article/253582 (2015)
Meyer, K.: Young adults/millennials as web users (ages 18–25). https://www.nngroup.com/articles/young-adults-ux/ (2016)
Ghera, L.: Customization and Millennials. https://www.boundlessnetwork.com/customization-and-millennials/ (2016)
Facebook People Insights: Under the hood: mobile-first auto consumers. https://www.facebook.com/iq/articles/under-the-hood-mobile-first-auto-consumers?ref=wpinsights_rd (2016)
In, L.: Mobile and millennials – are your product configurators doing enough? http://topspindigital.com/mobile-and-millennials-are-your-product-configurators-doing-enough/ (2016)
Blazek, P., Partl, M., Streichsbier, C.: Configurator Database Report 2016. Lulu Inc., Raleigh (2016)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendix
Appendix
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Blazek, P., Pilsl, K. (2018). User Interface Trends for Mobile-Optimized Product Configurators. In: Hankammer, S., Nielsen, K., Piller, F., Schuh, G., Wang, N. (eds) Customization 4.0. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-77556-2_22
Download citation
DOI: https://doi.org/10.1007/978-3-319-77556-2_22
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-77555-5
Online ISBN: 978-3-319-77556-2
eBook Packages: Business and ManagementBusiness and Management (R0)