Abstract
The conclusion summarises the volume’s main findings, in relation to transport history, the scholarship surrounding advertising in Britain, and within this photographic advertising, and argues for the place of railway guidebooks to understanding British society across the first four decades of the twentieth century. It identifies opportunities for further research and revisits the challenges of conducting such a study.
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Notes
- 1.
Roger Wilson, Go Great Western: A History of GWR Publicity (Newton Abbott: David & Charles, 1987), 37–38.
- 2.
Wilson, Go Great Western, 40.
- 3.
“Do Railways Believe in Advertising?,” Great Western Railway Magazine, April, 1913, 102.
- 4.
Robert Fitzgerald, Rowntree and The Marketing Revolution, 1862–1969 (Cambridge: Cambridge University Press, 1995), 295; Stefan Schwarzkopf, “Discovering The Consumer: Market Research, Product Innovation, and the Creation Of Brand Loyalty In Britain and The United States In The Interwar Years,” Journal Of Macromarketing 29, no. 1 (2009): 8–11.
- 5.
David Matless, Landscape and Englishness (London: Reaktion Books, 1998), 64–66.
- 6.
Ed Bartholomew and Michael Blakemore, Railways in Focus: Photographs from the National Railway Museum Collections (Penryn: Atlantic Transport, 1998), 9–17.
- 7.
Stefan Schwarzkopf, “Creativity, Capital and Tacit Knowledge: the Crawford Agency and British Advertising in the Interwar Years,” Journal of Cultural Economy 1, no. 2 (2008): 193.
- 8.
Bernhard Rieger, Technology and The Culture Of Modernity In Britain and Germany, 1890–1945 (Cambridge: Cambridge University Press, 2004), 2.
- 9.
Siân Nicholas, “American Commentaries: News, Current Affairs, and the Limits of Anglo-American Exchange in Inter-War Britain,” Cultural and Social History 4, no. 4 (2007): 461–79.
- 10.
Jeffrey Richards, The Age of the Dream Palace: Cinema and Society in Britain 1930–1939 (London: Routledge, 1989).
- 11.
See for instance the comments in, Vicky Stretch, “Network Rail: Managing Railway Records in the Twenty First Century,” Business Archives 102 (2011): 49–50.
- 12.
North Devon Journal, 16 March, 1933, 6.
Bibliography
Periodicals and Newspapers
Great Western Railway Magazine
North Devon Journal
Books and Journal Articles
Bartholomew, E.D., and Michael Blakemore. Railways in Focus: Photographs from the National Railway Museum Collections. Penryn: Atlantic Transport, 1998.
Fitzgerald, Robert. Rowntree and the Marketing Revolution, 1862–1969. Cambridge: Cambridge University Press, 1995.
Matless, David. Landscape and Englishness. London: Reaktion Books, 1998.
Nicholas, Siân. “American Commentaries: News, Current Affairs, and the Limits of Anglo-American Exchange in Inter-War Britain.” Cultural and Social History 4, no. 4 (2007): 461–79.
Richards, Jeffrey. The Age of the Dream Palace: Cinema and Society in Britain 1930–1939. London: Routledge, 1989.
Rieger, Bernhard. Technology and the Culture of Modernity in Britain and Germany, 1890–1945. Cambridge: Cambridge University Press, 2004.
Schwarzkopf, Stefan. “Creativity, Capital and Tacit Knowledge: The Crawford Agency and British Advertising in the Interwar Years.” Journal of Cultural Economy 1, no. 2 (2008): 181–97.
———. “Discovering the Consumer: Market Research, Product Innovation, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years.” Journal of Macromarketing 29, no. 1 (2009): 8–20.
Stretch, Vicky. “Network Rail: Managing Railway Records in the Twenty First Century.” Business Archives 102 (2011): 39–55.
Wilson, Roger. Go Great Western: A History of GWR Publicity. Newton Abbott: David & Charles, 1987.
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Medcalf, A. (2018). Conclusion. In: Railway Photographic Advertising in Britain, 1900-1939. Palgrave Studies in the History of the Media. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-70857-7_7
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