Abstract
This chapter explains how sport resistance illustrates alternative notions of play and living well. For the Global South, the anti-colonial struggles were significant for the elaboration of local sports cultures. In the contemporary context of market-driven sports consumer culture, the socialisation and democratisation of sports markets relates to contentious collective action by different social movements , particularly the labour movement . Organising sports labour also relates to building alliances with manufacturing workers in global production networks of sporting goods as well as the media. The resistance against sports mega-events in the Global South illustrates forms of urban protests , asserting public spaces and community control. Re-embedding sports markets within communities involves contesting hegemonic heterosexual able-bodied masculine sports cultures, which requires reimaging work and play , and notions of development in terms of “living well ”.
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Biyanwila, S.J. (2018). Changing Sports Through Resistance. In: Sports and The Global South. Global Culture and Sport Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68502-1_8
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