Abstract
On March 4, 2011, a massive Tsunami surged along the Pacific coast of Tohoku region destroying the turbine building of the Fukushima Daiichi nuclear power plant (FDNPP).
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Cold chain is a food supply chain system, where the temperature of a food product during its delivery is controlled at a constant level using the latest freezing and storing technology.
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CVM is a tool to estimate the value of the goods that do not have actual markets such as public parks, ecosystem services, and benefits of beautiful landscape. A survey is conducted to ask the respondents their willingness to pay for these goods in a virtual market. Then, their economic values are estimated using an economic model and econometric tools.
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Aruga, K. (2017). Introduction. In: Consumer Reaction, Food Production and the Fukushima Disaster. Springer, Cham. https://doi.org/10.1007/978-3-319-59849-9_1
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DOI: https://doi.org/10.1007/978-3-319-59849-9_1
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-59848-2
Online ISBN: 978-3-319-59849-9
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