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Abstract

On March 4, 2011, a massive Tsunami surged along the Pacific coast of Tohoku region destroying the turbine building of the Fukushima Daiichi nuclear power plant (FDNPP).

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Notes

  1. 1.

    Cold chain is a food supply chain system, where the temperature of a food product during its delivery is controlled at a constant level using the latest freezing and storing technology.

  2. 2.

    CVM is a tool to estimate the value of the goods that do not have actual markets such as public parks, ecosystem services, and benefits of beautiful landscape. A survey is conducted to ask the respondents their willingness to pay for these goods in a virtual market. Then, their economic values are estimated using an economic model and econometric tools.

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Correspondence to Kentaka Aruga .

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Aruga, K. (2017). Introduction. In: Consumer Reaction, Food Production and the Fukushima Disaster. Springer, Cham. https://doi.org/10.1007/978-3-319-59849-9_1

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