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Methodology: Designing the Framework for Creative Organisational Culture Appraisal (COCA): A Tentative Approach

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Cultural Due Diligence in Hospitality Ventures

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Abstract

In this chapter, a working model for the Creative Organisational Culture Appraisal (COCA) is developed. As discussed in Chap. 4, Rapid Appraisal (RA) has been identified as an ideal platform for COCA because it is particularly useful in qualitative short-term project research, where the pracadamic works flexibly with organisations and/or communities. However, having been popularised and applied over a number of years, RA has come up against a number of challenges in all of the different contexts in which it has been conducted. In many RAs emphasis has been placed on work in the field, with little attention being given to the theoretical or conceptual underpinnings of process designs (Kievelitz & Forster, 1994, pp. 4–5; Webber & Ison, 1995), particularly with respect to major concepts relating to community development such as ‘participation’, ‘empowerment’, ‘community’ and ‘local knowledge’. This chapter therefore incorporates not only the technical aspects of the COCA framework, such as collecting and analysing data, but also its conceptual characteristics and challenges.

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  1. Hochschule für nachhaltige Entwicklung, Eberswalde, Germany

    Nicole Häusler

  2. Myanmar Responsible Tourism Institute, Yangon, Myanmar

    Nicole Häusler

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Häusler, N. (2017). Methodology: Designing the Framework for Creative Organisational Culture Appraisal (COCA): A Tentative Approach. In: Cultural Due Diligence in Hospitality Ventures. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-319-51337-9_5

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