Abstract
Analyzing Arkadii Troianker’s (b. 1937) mixture of historical and modernist references and book experiments with other media forms, Pristed demonstrates that the avant-garde ideas of the 1970s generation of Soviet book designers were largely tolerated and perhaps easier to realize within the applied art of book design than within the official doctrines of the “pure” arts. However, the innovations were not transferred to other sections of the Soviet publishing system. Troianker’s evolving career illustrates the shifts of Russian publishing history at the end of the twentieth century. As art director of Kniga in the 1980s, he closely witnessed the sellout of the Soviet state publishers, then quickly adapted to the medium of news magazines, and here he experienced the curtailment of the plurality of printed news media during Putin’s first presidential term.
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Notes
- 1.
Comte de Lautréamont, Les Chants de Maldoror (Paris: Wittmann, 1874), p. 290.
- 2.
Kniga was supported by a functionary of the Department of Culture of the Central Committee of the Communist Party, Iurii Kuz’menko, who—quite daringly for his time—advocated the abolition of censorship within Soviet publishing. See also Mil’chin’s own account of the often absurd cases of Soviet censorship in relation to Kniga’s publications (Mil’chin 2000 and 2016).
- 3.
A. S. Pushkin, Evgenii Onegein, ed. by Iurii Lotman (Moscow: Atrium, 1991).
- 4.
See the website of the academy http://agd.imadesign.ru/102/392 (accessed August 9, 2013).
- 5.
See the website of the competition http://www.goldenbee.org/ (accessed August 9, 2013).
- 6.
A selection of journal covers is online accessible at http://www.gagin.ru/internet/covers.html (accessed January 28, 2013).
- 7.
Available online at www.ej.ru (accessed January 29, 2013). From June 2004 to October 2010, Russkii Newsweek filled the gap left by Ezhenedel’nyi zhurnal. The editor-in-chief was one of the last “old” journalists at NTV, Leonid Parfenov, who had been fired from the channel in 2004. The major German media company Axel Springer Verlag held the exclusive rights to the Newsweek brand for the Russian market, and when it stopped financing the loss-making project, this journal also came to an end (Schepp 2010, 198). American Newsweek ceased being issued in print in 2012.
- 8.
Russian BBC: Obituary: “V Indonezii pogib izvestnyi zhurnalist Mark Deich“ (May 3, 2012) http://www.bbc.co.uk/russian/russia/2012/05/120503_mark_deitch_death.shtml (accessed February 4, 2013).
- 9.
See the website of the publisher http://www.belygorod.ru/about (accessed February 4, 2013).
- 10.
See Troianker’s logo for the publisher at http://www.deich.ru/ (accessed February 4, 2013).
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Pristed, B.B. (2017). Arkadii Troianker: Nonconformist Book Experiments in Changing Media. In: The New Russian Book. New Directions in Book History. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-50708-8_9
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