Skip to main content

The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination

  • Conference paper
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World

Abstract

The present study examines how OL influences both technical and administrative innovation efforts. It also looks at the relationship between OL and innovative business culture, or innovativeness, and the effect of the latter on innovation activity. There is little evidence available that would allow one to establish the background of the innovative business culture (Rhee et al., 2010). We shall therefore analyze whether OL allows an innovative business culture to be created that will ensure the development of innovations in business practice, and whether, in turn, the two resources (OL and innovativeness) have a joint effect on the firm's innovation capacity. In order to establish the contribution of OL and innovativeness to the attainment of competitive advantages in the field of innovation, we assess firms' innovative efforts in terms of both the intensity and the degree of novelty of the innovations adopted relative to the competition.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Academy of Marketing Science

About this paper

Cite this paper

Vijande, M.L.S., Sánchez, J.Á.L. (2017). The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination. In: Campbell, C.L. (eds) The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-50008-9_227

Download citation

Publish with us

Policies and ethics