Abstract
Dissemination, awareness and communication on plant and food biosecurity are important issues among stakeholders and the general public. The development of a communication plan was an essential tool to achieve the goal of awareness. It took into account specific communication aspects and was defined by the general objectives, a specific approach for internal and external correspondence, distinct tools and techniques as the main means of communication, an individual visibility path, a definition of target groups which eventually determine the communication network, a timeline, budget considerations and the evaluation of the performed communication activities. All these aspects were significant to create the basis for establishing an international communication network. These elements of the communication plan are illustrated in this chapter in a practical way by examples of concrete actions of the PlantFoodSec model.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
A template for a communication plan from the EU commission is available at the following website: https://ec.europa.eu/europeaid/sites/devco/files/communication_and_visibility_manual_en.pdf
- 2.
Escherichia coli – abbreviated as E. coli – are bacteria, which are harmless for humans. However, some bacteria strains can cause disease in humans. They can multiply in foods, the environment, and intestines of people and animals.
- 3.
What fell under additional deliverables is the production of a video, the publication of a novel in which PlantFoodSec was mentioned, a promotional activity on Italian Television, the publication of numerous press clippings and posts on Social Media.
- 4.
The project Steering Committee established a publication and dissemination board composed of scientists and led by the project coordinator. It was responsible for the authorization of publications in international journals and presentations at congresses.
- 5.
There are some exceptions when the EU renounces the right of visibility. These apply for instance, if the visibility of the EU would hazard the objectives of the project.
- 6.
There are strict directives from the EU how to use their logo in any project. More detailed information is available at the following link: http://www.enpi-info.eu/enpi/userfiles/PB_Visibility%20EN.pdf
- 7.
“Crop and Food Bio-security, and Provision of the Means to Anticipate and Tackle Crop Bio-terrorism” (Crop BioTerror) has been funded by the European Union under the 6th Framework programme.
- 8.
The Center initiates and coordinates research, training and education within the field of safety and security, more specifically dealing with chemical (C), biological (B), radioactive (R), nuclear (N) and explosive (E) materials.
- 9.
The video is available online at: http://ec.europa.eu/enterprise/policies/security/videos/index_en.htm
References
Communicating EU Research and Innovation: A guide for project participants (2012) Europe. Available online at: https://ec.europa.eu/jrc/sites/default/files/minisites/euradiss-2012/downloads/20121025-euradiss-eu-guide.pdf
EU Commission (2011) Financing agreement: annex I – general conditions: project/programme financing. Available online at: https://ec.europa.eu/europeaid/sites/devco/files/general-conditions-financing-agreement-2012-edf_en.pdf
European Neighbourhood Info Centre (2013) Visibility and communications for EU-funded Projects: frequently asked questions
FP7 in Brief How to get involved in the EU 7th Framework Programme for Research (2007) Available online at: https://ec.europa.eu/research/fp7/pdf/fp7-inbrief_en.pdf
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this chapter
Cite this chapter
Kocic, A., Bonifert, M., Bertin, A., Colla, P., Gullino, M.L. (2017). Developing an International Communications Network: The PlantFoodSec Model. In: Gullino, M., Stack, J., Fletcher, J., Mumford, J. (eds) Practical Tools for Plant and Food Biosecurity. Plant Pathology in the 21st Century, vol 8. Springer, Cham. https://doi.org/10.1007/978-3-319-46897-6_15
Download citation
DOI: https://doi.org/10.1007/978-3-319-46897-6_15
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-46896-9
Online ISBN: 978-3-319-46897-6
eBook Packages: Biomedical and Life SciencesBiomedical and Life Sciences (R0)