Abstract
This chapter documents and examines how BMW Group Korea has fostered progress in sustainable mobility through the BMW i project. The BMW i project initiated by the BMW Group in Germany is an innovation to build an electric city car designed for urban use and to ensure that the materials, production process, supply chain, and recycling all adheres to sustainability-oriented principles. Considering the interest in electric cars on the market, BMW’s efforts and milestones are reviewed to determine the success of launching environmental friendly individual mobility. BMW Group Korea is fully committed to BMW Group’s philosophy on sustainability. Indeed, their concerted efforts have helped the company achieve constant growth. The contributions of this chapter are twofold. First, the importance of sustainable mobility is incorporated into the works of sustainable mobility innovation in BMW. Second, the review provides some useful insights for firms in the automotive industry that face the challenge and have a need to continuously adjust the principles to cope with the ever-changing business environment.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Avery, G.C., and H. Bergsteiner. 2011. How BMW successfully practices sustainable leadership principles. Strategy & Leadership 39(6): 8. doi:10.1108/10878571111176583.
Becker, T. 2014. Making emobility work: The way to sustainable mobility, 44. BMW Group.
Bernhart, W., T. Schlick, I. Olschewski, M. Thoennes, and J. Garrelfs. 2014. E-mobility index for Q1/2014 (pp. 11): Roland Berger Stragey Consultants and Forschungsgesellschaft Kraftfahrwesen mbH.
Chater, S. 2014. BMW corporate news, 38. BMW Group.
Dammenhain, K.-O., and T. Ulmer. 2012. Managing the change to e-mobility, 4. Capgemini.
Dempster, P. 2012. A future vision of sustainable mobility, 21. BMW Group.
Dütschke, E., U. Schneider, and A. Peters. 2013. Who will use electric vehicles? Working Paper Sustainability and Innovation(6).
Feurer, R. 2012. The future of sustainable mobility, 23. BMW Group.
Franke, T., and J.F. Krems. 2013. Understanding charging behaviour of electric vehicle users. Transportation Research Part F: Traffic Psychology and Behaviour 21: 15.
Ghosh, T. 2014. Economic and environmental impacts of plug-in hybrids and battery electric vehicles: A comparative analysis. Master’s Projects, University of San Francisco.
Hofer, C. 2013. Charging for e-mobility. MSc Computer Science, University of Twente, Twente.
Korean Automobile Industry Annual Report 2013. 2014. Korea Automobile Manufacturers Association (KAMA).
Kraus, W. 2013. Towards e-mobility: The challenges ahead, 17. Brussels: Federation Internationale de L’Automobile.
Matthies, G., K. Stricker, and J. Traenckner. 2014. The e-mobility era: Winning the race for electric cars. Bain & Company.
Moss, M. L., and H. O’Neill. 2012. Urban mobility in the 21st century, 28). NYU Rudin Center for Transportation Policy and Appleseed.
Reithofer, N. 2014a. Analyst and investor conference. BMW Group.
Reithofer, N. 2014b. Sustainable value report 2013. BMW Group.
Richter, V. (2014). Reinventing the motor car: The city mobility concept of BMW i (pp. 44). Melbourne: BMW Group.
Russell, M., D.J. Buchko, and J. Arguelles. 2013. The BMW i3: The ultimate driving machine in a new era of mobility, 18. BMW Group.
Sattig, M. 2014. The future of sustainable mobility: Leading e-mobility into a new era, 25. BMW Group.
Schlick, T., and W. Bernhart. (2013). The development of E-mobility in the global markets (pp. 21). Frankfurt: Roland Berger Stragey Consultants and Forschungsgesellschaft Kraftfahrwesen mbH.
Srečanje, O. 2013. Taking the next step: Sustainable production and products, 20. BMW Group.
Storandt, S., and S. Funke. 2013. Enabling e-mobility: Facility location for battery loading stations. Association for the Advancement of Artificial Intelligence.
Tagscherer, U., and R. Frietsch. 2014. E-mobility in China: Chance or daydream? Innovation Systems and Policy Analysis, Fraunhofer ISI Discussion Paper 40: 33.
Wessing, T. 2010. Future eMobility study. Technische Universität München.
Author information
Authors and Affiliations
Corresponding authors
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Kim, H.J., Kim, JD., Abidin, S. (2017). BMW i Story: Revolutionizing Sustainable Mobility in Korea. In: Lenssen, G., Rhee, J., Martinez, F. (eds) The Role of Corporate Sustainability in Asian Development. Advances in Business Ethics Research, vol 7. Springer, Cham. https://doi.org/10.1007/978-3-319-45160-2_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-45160-2_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-45158-9
Online ISBN: 978-3-319-45160-2
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)