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A Perceptual Study of Robot Design in the Japanese Robot Anime Series, “Mobile Suit Gundam”

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Advances in Affective and Pleasurable Design

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 483))

Abstract

This study focused on the impressions of robot design in the Japanese robot anime series, “Mobile Suit Gundam”. In Experiment 1, the impressions of robot design were measured using semantic differential method. Results of the factor analysis showed that the impressions of the robot design were illustrated by a three dimensional space, which was spanned by “Massiveness”, “Coolness” and “Roundness”. “Moe” is one of the most important keywords in robot design. The results of a multiple-regression analysis showed that Moe was felt deeply for a massive, cool and box-shaped robot. In Experiment 2, the differences between robots of scale models and super-deformed models were investigated. The results showed that the scale models were designed to be cool and the super-deformed models were designed to be cute.

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References

  1. Bandai Namco Holdings Inc., Annual report. Retrieved February 25, 2015, http://www.bandainamco.co.jp/ir/library/pdf/annual/j_2015_annual.pdf

  2. Osgood, C.E., Suci, G.J., Tannenbaum, P.H.: The measurement of meaning. University of Illinois Press (1957)

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Author information

Authors and Affiliations

  1. Kanazawa Institute of Technology, Kanazawa, Japan

    Naoto Hayashi & Masashi Yamada

Authors
  1. Naoto Hayashi
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  2. Masashi Yamada
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Corresponding author

Correspondence to Naoto Hayashi .

Editor information

Editors and Affiliations

  1. School of Industrial Design, CarletonUniversity, Ottawa, Ontario, Canada

    WonJoon Chung

  2. Department of Industrial Design, University of Illinois at Urbana Champai, Champaign, IL, USA

    Cliff Sungsoo Shin

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© 2017 Springer International Publishing Switzerland

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Hayashi, N., Yamada, M. (2017). A Perceptual Study of Robot Design in the Japanese Robot Anime Series, “Mobile Suit Gundam”. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design . Advances in Intelligent Systems and Computing, vol 483. Springer, Cham. https://doi.org/10.1007/978-3-319-41661-8_14

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  • DOI: https://doi.org/10.1007/978-3-319-41661-8_14

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41660-1

  • Online ISBN: 978-3-319-41661-8

  • eBook Packages: EngineeringEngineering (R0)

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