Abstract
Industrial services can be used to support the marketing and operations strategy of an industrial firm. The possibilities include using the coproduction aspect in customer relationship, transforming the business toward service-dominant logic, using service offering and delivery as part of global expansion strategies, and redesigning the service delivery by analyzing and developing the service supply chain structure.
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References
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Helo, P., Gunasekaran, A., Rymaszewska, A. (2017). Improving Marketing and Operations Strategy Through Industrial Services. In: Designing and Managing Industrial Product-Service Systems. SpringerBriefs in Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-40430-1_5
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DOI: https://doi.org/10.1007/978-3-319-40430-1_5
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-40429-5
Online ISBN: 978-3-319-40430-1
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