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Using the Means-Ends Approach to Understand the Value of Sustainability on the Property Market

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Smart City 360° (SmartCity 360 2016, SmartCity 360 2015)

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Abstract

The paper explores the drivers of business organizations’ decisions to locate in sustainable office buildings. This study uses a Means-End Chain (MEC) analysis to investigate tenant decision-making processes in the commercial property market. Fundamental research question was to identify motivations of market participants when they choose to locate in a green buildings, whether they aim for economics benefits or intend to promote themselves as environmentally responsible. First part discusses existing literature referring to benefits of sustainable buildings as perceived by market participants. Next, the development of sustainable office market in Poland has been presented. Finally, the research data and method were discussed along with the findings of the research. The study revealed limited environmental awareness of real estate market participants in Poland. Cost effectiveness of the selected space and corporate image are the values that link their choices to sustainability of the office building.

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Acknowledgments

The publication was co-financed from the funds allocated to the Faculty of Economics and International Relations, Cracow University of Economics (Research grant: 052/WE-KEN/01/2015/S/5052).

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Authors and Affiliations

  1. Cracow University of Economics, ul. Rakowicka 27, 31-510, Krakow, Poland

    Michal Gluszak & Małgorzata Zięba

Authors
  1. Michal Gluszak
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  2. Małgorzata Zięba
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Corresponding author

Correspondence to Michal Gluszak .

Editor information

Editors and Affiliations

  1. University of Toronto, Toronto, Ontario, Canada

    Alberto Leon-Garcia

  2. Skoda Auto University, Mladá Boleslav, Czech Republic

    Radim Lenort

  3. Skoda Auto University, Mlada Boleslav, Czech Republic

    David Holman

  4. Škoda Auto University, Mladá Boleslav, Czech Republic

    David Staš

  5. Mendel University Brno, Brno, Czech Republic

    Veronika Krutilova

  6. Škoda Auto University, Mladá, Czech Republic

    Pavel Wicher

  7. Slovak University of Technology, Trnava, Slovakia

    Dagmar Cagáňová

  8. Slovak University of Technology, Bratislava, Czech Republic

    Daniela Špirková

  9. Slovak University of Technology, Brno, Czech Republic

    Julius Golej

  10. University of Quebec´s ETS, Montréal, Canada

    Kim Nguyen

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© 2016 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Gluszak, M., Zięba, M. (2016). Using the Means-Ends Approach to Understand the Value of Sustainability on the Property Market. In: Leon-Garcia, A., et al. Smart City 360°. SmartCity 360 SmartCity 360 2016 2015. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 166. Springer, Cham. https://doi.org/10.1007/978-3-319-33681-7_65

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  • DOI: https://doi.org/10.1007/978-3-319-33681-7_65

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-33680-0

  • Online ISBN: 978-3-319-33681-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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