Abstract
Electoral posters synthesize a key visual ingredient of democratic iconography. They provide a valuable account of the characteristics of public deliberation taking place in a given country. The present work presents the relation existing between Mexican political context during the last century and its visual discourse through the use of this singular form of political communication. This chapter analyzes the recent history of democratic politics through the use and legal conceptualization of posters in a country that moved from a one-party led democracy to an increasingly competitive political market. The work takes into account historical and contextual elements together with a critical review on its current regulatory framework and posters’ unknown electoral impact.
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Notes
- 1.
PNR was created on 1929. In 1938, its name changed into the Party of the Mexican Revolution (PRM), and in 1946 it took its final name into the Party of the Institutional Revolution (PRI).
- 2.
Translation by the author.
- 3.
Translation by the author.
- 4.
Mexican Political parties are funded with public money, so auditing is central aspect for the electoral authorities.
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Juárez-Gámiz, J. (2017). Electoral Posters in Mexico: From Monochromatic Iconography to Multicolor Saturation. In: Holtz-Bacha, C., Johansson, B. (eds) Election Posters Around the Globe. Springer, Cham. https://doi.org/10.1007/978-3-319-32498-2_12
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