Reverse Logistic: A Tool for a Successful Business

Abstract

The present century customers are Hi-Tech. They want to get products and services with latest inputs at their door step. They are not too brand loyal. With the changing demand for updated models related products they feel to be at par with their neighbourhood. It is not that always Customers are brand loyal consumer. Gone are the days when a family would be brand loyal to one company product for generations together. The 21st Century customers are hi-tech. They expect the best and more than they expect from the product and manufacturer. Therefore it is the duty of the manufacturer that he should always be updated with the demands of their customers. Before their competitors pitch into their market zone they are to serve their customers with better products and services. Research has proved that due to marketing and delayed supply of goods and services many Companies have lost a set of customers. It should be noted that one time failure by the producer in delivering the product/service would make him lose 10 times the value of sales from his total sales. It is therefore very important that should always have a track of the orders placed and the delivery of the product. Producer should always have a track of the orders placed and the delivery of the product. The present day customer is too keen on the after sales services too. Earlier the customer had to wait for days or at times even weeks for buying a automobile or luxury goods but now the time for placing an order and delivering the product has come down to hours or at the maximum days. This is because of the development in technology. If the companies try to work out on reverse logistics concepts they can do wonders and reduce more cost and time in serving the customer. In this paper the author’s try to insist on the concept of cloud computing for reverse logistics. By using Keiretsu concept f or saving time and fast delivery of products. This paper try to concentrated on tie up of various transport companies who could utilize their resources in cost cutting, time saving and effective utilization of resources for serving their customer in a better way by implementing keiretsu concept.