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Human-Centred Web Adaptation and Personalization pp 103–135Cite as

Personalization Categories and Adaptation Technologies

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Part of the book series: Human–Computer Interaction Series ((HCIS))

Abstract

Since the early days of the Web, researchers and practitioners studied adaptation and personalization to address comprehension and orientation difficulties presented in “one-size-fits-all” interactive systems. Main aim was to alleviate navigational complications and instead, satisfy the heterogeneous needs and requirements of users. Over time, a number of personalization methods and adaptation technologies and mechanisms have been proposed and applied in interactive systems for personalizing their content and functionality to the users’ characteristics. In this chapter we present the underlying principles of adaptation and personalization. Main aim is to provide an overview of state-of-the-art technologies and methods of adaptation and personalization, focusing on the one hand on technical aspects for adapting and personalizing content and functionality, and on the other hand on design aspects for communicating various adaptation effects. Through this chapter the reader will be able to formulate an inclusive theoretical and practical background in the area of adaptation and personalization and understand their differences and commonalities as well as the dynamics that influence their application in various contexts.

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  1. Suite Engineering UX, Products & Innovation, SAP SE, Walldorf, Germany

    Panagiotis Germanakos

  2. Department of Computer Science, University of Cyprus, Nicosia, Cyprus

    Panagiotis Germanakos & Marios Belk

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  1. Panagiotis Germanakos
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  2. Marios Belk
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Germanakos, P., Belk, M. (2016). Personalization Categories and Adaptation Technologies. In: Human-Centred Web Adaptation and Personalization. Human–Computer Interaction Series. Springer, Cham. https://doi.org/10.1007/978-3-319-28050-9_4

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