Abstract
Beyond a general discussion of big data as the new frontier for business growth, it is important for firms to develop an analytical approach, notably with respect to digital assets. Based on previous arguments, the chapter proposes a categorization of digital assets, their value and risks, and their mode of approach, taking into account the overall governance structure.
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© 2016 Springer International Publishing Switzerland
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Bounfour, A. (2016). From Data to Digital Assets. In: Digital Futures, Digital Transformation. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-23279-9_10
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DOI: https://doi.org/10.1007/978-3-319-23279-9_10
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-23278-2
Online ISBN: 978-3-319-23279-9
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