Abstract
A concept and scale of Consumer Shopping Responsibility in four measures: normative and actual, conscientious versus honest shopper is developed. The scale is tested for its multicultural sensitivities across three samples of "Generation X" Whites, African-Americans and Asians. No significant multicultural differences were found, but using LISREL-7 some group differences were identiffied.
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Higby, M.A., Mascarenhas, O.A.J. (2015). A Scale for Assessing Multicultural Shopping Responsibility Among Generation X Consumers. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_70
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DOI: https://doi.org/10.1007/978-3-319-17395-5_70
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