Abstract
This study provides an introductory view of the structure and process of the transportation subsystem of the consumer logistics system. It draws upon research findings in a number of disciplines to formulate a model that comprises five segments: Environment; Household Characteristics; Traffic Management; Transport Operations Decision; and Transport Operations Implementation. The model forms a conceptual scheme for integrating otherwise isolated research findings related to this area of consumer behavior.
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© 2015 Academy of Marketing Science
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Jensen, D.M., Granzin, K.L. (2015). Consumer Logistics: The Transportation Subsystem. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_6
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DOI: https://doi.org/10.1007/978-3-319-16943-9_6
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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