Abstract
The role of the new product development manager is crucial for the generation of new products. This article explores several major organizational and communication issues paramount to the effective performance of the new product development manager.
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Lysonski, S., Wilemon, D. (2015). Organizational Factors Involving the New Product Development Manager. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_82
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DOI: https://doi.org/10.1007/978-3-319-16937-8_82
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