Abstract
This paper reports the results of a study of the characteristics of audiences of grocery store newspaper advertisements. Advertisement readership was not strongly associated with any consumer demographic characteristic and only weakly associated with attitudinal characteristics.
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Williams, R.H., Teel, J.E., Block, M. (2016). Audiences of Grocery Store Newspaper Advertisements. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_32
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DOI: https://doi.org/10.1007/978-3-319-16934-7_32
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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