Abstract
The field of logistics lends itself well to analysis through computer simulation. One such simulation technique is the Graphical Evaluation and Review Technique (GERT). The GERT model, its applicability to logistics, and areas of future research are discussed.
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Cosmas, S.C., Mentzer, J.T. (2016). The Applicability of Gert Modeling and Simulation to Marketing Logistics. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_11
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DOI: https://doi.org/10.1007/978-3-319-16934-7_11
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