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An Examination of Credit Usage by Compulsive Purchasers

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Abstract

The purpose of this research was to compare the credit usage patterns of compulsive and noncompulsive purchasers. Specifically, comparisons were made of the number of credit cards possessed and the usage rate of those credit cards. The results indicate that there is no significant difference in the numbers of credit cards, but there are differences in usage rates for bank and department store credit cards.

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Author information

Authors and Affiliations

  1. University of South Alabama, Cullowhee, USA

    Alicia Briney Gresham

  2. University of Northern Colorado, Cullowhee, USA

    Gwen F. Fontenot

Authors
  1. Alicia Briney Gresham
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  2. Gwen F. Fontenot
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Editor information

Editors and Affiliations

  1. Western Carolina University, Cullowhee, North Carolina, USA

    B. J. Dunlap

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Gresham, A.B., Fontenot, G.F. (2015). An Examination of Credit Usage by Compulsive Purchasers. In: Dunlap, B. (eds) Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13254-9_3

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