Abstract
This study empirically analyzed Kolb's experiential learning process through the technique of journaling. Undergraduate students enrolled in consumer behavior were asked to respond to four areas of inquiry for a purchase experience according to Kolb's model. Results indicate that the technique of journaling is an effective method of learning for consumer behavior students. This new experiential learning technique may also be useful for other marketing courses.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Berelson, Bernard. Content Analysis in Communication Research. Glencoe, Illinois: Free Press, 1952.
Coglan, David (1993), "Learning From Emotions Through Journaling," Journal of Management Education 17, 1: 90-94.
Daly, Joseph P. and Dan L. Worrell (1993), "Structuring Group Projects As Miniature Organizations," Journal of Management Education 17, 2 (May): 236-242.
de los Santos, Gilberta and Thomas D. Jensen ( 1985), "Client-Sponsored Projects: Bridging the Gap Between Theory and Practice," Journal of Marketing Education 7 (Summer): 45-50.
Dommeyer, Curt J. (1986), "A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course," Journal of Marketing Education 8 (Spring): 30-38.
Gaidis, William C. and J. Craig Andrews ( 1 990), "Management of Experiential Learning Projects in Marketing Coursework," Journal of Marketing Education 12 (Summer): 49-60.
Goretsky, Edward M. (1984), "Class Projects as a Form of Instruction," Journal of Marketing Education 6 (Fall): 33-37.
Haas, Robert W., and Thomas R. Wotruba (1990), "The Project Approach to Teaching the Capstone Marketing Course," Journal of Marketing Education 12 (Summer): 37-48.
Henke, Jr., John W., William B. Locander, John T. Mentzer, and George Nastas Ill (1988), "Teaching Techniques for the New Marketing Instructor: Bringing the Business World Into the Classroom," Journal of Marketing Education 10 (Spring): 1-10.
Karns, Gary L. (1989), "Perceptions of Classroom Learning Activities Among Advanced Marketing Students," Western Marketing Educators' Association 1989 Conference Proceedings.
Karns, Gary L. (1993), "Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness," Journal of Marketing Education 15 (Spring): 3-10.
Kolb, David A., I. Rubin, and J. Mcintyre. Organizational Psychology: An Experiential Approach to Organizational Behavior. Englewood Cliffs, NJ: Prentice Hall, 1984.
Kolb, David A. Experiential Learning. Englewood Cliffs, NJ: Prentice Hall, 1984.
Malhotra, Naresh K., Armen Tashchian and Arun K. Jain (1989), "The Project Method: An Integrated Teaching Tool in Marketing Research." Journal of Marketing Education 11 (2): 32-40.
Ramocki, Stephen P. ( 1987), "Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course," Journal of Marketing Education 9 (Spring): 24-30.
Ronchetto, John R., Tom A. Buckles, Robert M. Barath, and James Perry ( 1992), "Multimedia Delivery Systems: A Bridge Between Teaching Methods and Learning Styles," Journal of Marketing Education (Spring): 12-21.
Williams, David L., John D. Beard, and Jone Rymer (1991 ), "Team Projects: Achieving Their Full Potential," Journal of Marketing Education 13 (Summer): 45-53.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 The Academy of Marketing Science
About this paper
Cite this paper
Frontczak, N.T. (2015). The Use of Journaling As a Learning Technique In Consumer Behavior Education. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-13162-7_3
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13161-0
Online ISBN: 978-3-319-13162-7
eBook Packages: Business and EconomicsBusiness and Management (R0)