Abstract
This paper explores the concept of adaptation, and examines whether traits commonly associated with the entrepreneurial personality are associated successful adaptation of one’s original business concept. Results are reported of a survey of historically disadvantaged South African entrepreneurs. The findings suggest that tolerance of ambiguity and an internal locus of control (positively) and risk taking (negatively) are associated with adaptation of the business concept.
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Morris, M.H., Kannemeyer, R., Pitt, L.F. (2015). Adaptation of the Business Concept as a Factor in Entrepreneurship: The Case of Historically Disadvantaged South African Entrepreneurs. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_67
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DOI: https://doi.org/10.1007/978-3-319-13084-2_67
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