Abstract
The growth of global business has caused many businesses to seek channel members in various countries around the world. Establishing a functional working relationship with new channel members is a difficult process even when there is a shared language and culture between the potential channel members. When entering into a channel relationship with a new channel member with different languages, social cultures, and business cultures the process is even more difficult.
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© 2015 Academy of Marketing Science
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Hunt, K.A., Rogers, T.M. (2015). The Effect of Culture and Language on Organizational Information Processing. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_31
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DOI: https://doi.org/10.1007/978-3-319-13084-2_31
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13083-5
Online ISBN: 978-3-319-13084-2
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