Abstract
The construction and maintenance of successful relationships between retail firms and their vendor suppliers have frequently been suggested to be a source of competitive advantage for a retail organization. However, all relationships experience periods of tension that must be dealt with if the relationship is to survive and continue. This research employed a perspective and methodology commonly used in personal relationship literature to examine how successful buyer-vendor relationships deal with periods of tension.
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© 2015 Academy of Marketing Science
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Christiansen, T. (2015). Dealing with Periods of Tension in Buyer-Vendor Relationships. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_25
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DOI: https://doi.org/10.1007/978-3-319-13084-2_25
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13083-5
Online ISBN: 978-3-319-13084-2
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