Abstract
This paper examines the attitudes of members of the Academy of Marketing Science concerning their perceptions of its quality and importance relative to other marketing and marketing-related conferences. Members’ opinions of the value of the Academy ofMarketing Science and selected related conferences in terms of quality of program, institutional financial support, and their influence on career and professional development also will be examined. In addition, findings will be presented on the future role and direction of the Academy ofMarketing Science.
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Hurst, C., Swift, C.O., Jones, K., Glascoff, D., Grant, J. (2015). The Quality of Conference Programs and the Value of Conference Proceedings: Future Direction for the Academy of Marketing Science. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_15
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DOI: https://doi.org/10.1007/978-3-319-13084-2_15
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