Abstract
The cosmetics company Beiersdorf AG, globally known for its brands Nivea, Eucerin and LaPrairie, placed importance on social responsibility ever since it was founded 130 years ago. The last few years saw a re-organization and improvement of its global supply chain. Simultaneously, a new sustainability strategy was worked out and CSR has been embedded more thoroughly in business processes. Sustainable value creation through cooperation is an essential part of its supply chain strategy and daily operations.
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© 2015 Springer International Publishing Switzerland
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Weber, D., Bahr, D. (2015). Beiersdorf: Generating Joint Added Value Through Collaboration, Planning, and Evaluation. In: D'heur, M. (eds) Sustainable Value Chain Management. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-12142-0_2
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DOI: https://doi.org/10.1007/978-3-319-12142-0_2
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