Abstract
It appears, based on both industry initiatives and scholarly attention, that an important and high priority research question is to understand the nature of the strategic capability associated with creating strategic and economic value through partnering, and subject it to systematic scientific scrutiny. However, any prescriptive insights, need to be preceded by a fundamental question: What is the nature of this capability?
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Keywords
- Performance Implication
- Scholarly Attention
- Relational Governance
- Strategic Planning Process
- Monopoly Rent
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© 2015 Academy of Marketing Science
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Sarkar, M.M. (2015). Partnering Orientation: A Theoretical Explication and Empirical Measurement of the Construct, its Antecedents, and Performance Implications. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_121
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DOI: https://doi.org/10.1007/978-3-319-11885-7_121
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