Abstract
The pervasive presence of the Internet, and its interface of the World Wide Web (WWW), is now influencing all facets of our social life including consumer shopping behavior. The capability that the WWW affords to consumers to search for information and/or make purchase transactions is driving an emerging area of research that seeks to understand consumer behavior in relation to online shopping. The Internet enables the consumer to access information about a product category in both depth and breadth and to store this information for future reference in a way that hitherto has not been possible. Thus, the interaction between buyer and seller has been changed and an understanding of consumer online pre-purchase information search is critical to the effective development of marketing mix strategies for the e-marketer today.
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© 2015 Academy of Marketing Science
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Rose, S., Samouel, P. (2015). An Exploration of the Role of Motivation in the Information Search Stage of e-Shopping.. In: Spotts, H. (eds) Marketing, Technology and Customer Commitment in the New Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11779-9_69
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DOI: https://doi.org/10.1007/978-3-319-11779-9_69
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Online ISBN: 978-3-319-11779-9
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