Abstract
Extant literature illustrates that store environment in terms of layout, sound, ambiance, scent etc. has an important role to play in determining consumer behavior. More recently, e-retailing has led many stores to offer an online presence thereby creating dual shopping experiences. This study presents a typology of online atmospherics created from off-line atmospherics existing in the literature.
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Joseph, S.M., Flynn, L.R. (2015). Offline and Online Atmospherics: Toward a Typology of Online Environmental Cues. In: Spotts, H. (eds) Marketing, Technology and Customer Commitment in the New Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11779-9_31
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DOI: https://doi.org/10.1007/978-3-319-11779-9_31
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