Abstract
This study proposes a model of organizational structure to strengthen the capabilities and performance of the market, learning and entrepreneurially oriented enterprise. Innovation mediates the effect of structure and cultural orientation on organizational performance.
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© 2015 Academy of Marketing Science
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Melton, H.L. (2015). Structural Antecedents of Market, Learning and Entrepreneurial Orientations. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_93
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DOI: https://doi.org/10.1007/978-3-319-11761-4_93
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-11761-4
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