Abstract
Purpose: The author has studied the question of customer information management, what distinguishes firms that manage customer information well, what internal processes are necessary to success, in a business-to-business context, over the last eight years.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Zahay, D. (2015). Successful B2B Customer Database Management. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_50
Download citation
DOI: https://doi.org/10.1007/978-3-319-11761-4_50
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11760-7
Online ISBN: 978-3-319-11761-4
eBook Packages: Business and EconomicsBusiness and Management (R0)