Abstract
Outshopping has been studied in the marketing literature for years. Outshoppers literally outshop for better quality and assortment of merchandise, higher quality of personal service, more pleasant shopping atmospherics, and more competitive prices. In this study, we propose that shopping enjoyment is not only directly related to outshopping, as are the above outshopping determinants, but mediate the relationships between those determinants and outshopping behavior. In addition, we explore how patriotism and terror would affect people's outshopping frequency. Managerial and research implications are offered.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Guo, C., Wang, Y.J. (2015). A Study of Outshopping Determinants: Mediating Effect of Shopping Enjoyment. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_131
Download citation
DOI: https://doi.org/10.1007/978-3-319-10864-3_131
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
eBook Packages: Business and EconomicsBusiness and Management (R0)