Skip to main content

Socio-Semantic Analysis

  • Chapter
  • First Online:
Social Multimedia Signals
  • 734 Accesses

Abstract

Over the last decade, two computational ideas have fundamentally disrupted how humans receive and consume information. Online Social Networks and Social Media revolutionized information diffusion in societies, compelling traditional media, advertising and technology companies to honor the wisdom of the crowds. This chapter argues that intelligent social media systems need a substantial understanding of the related semantics. The first step in using semantic data is to create a concept graph.  The purpose of this chapter is to utilize the power of semantic graphs in better understanding of social multimedia data. Principally, we want to use semantic graphs for two purposes: (1) categorize semantic textual information based on semantic graphs and (2) finding coherency of social topics (words that are part of the topics extracted from social streams) by projecting these words onto semantic graphs.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The pure list of words collected from DBpedia is around 1 billion, however you can pre-process common words into representative concepts (hierarchy) for ease of graph manipulation.

  2. 2.

    The actual query performed on Feb 22nd, 2012: [egypt, +tahrir+army+revolution+police+egyptian+watching+world+support+jail]. Use ‘+’ to prevent Google from using synonyms or lexical variants of the topical words.

References

  1. Heath, T., & Bizer, C. (2011). Linked data: Evolving the web into a global data space. Synthesis Lectures on the Semantic Web: Theory and Technology, 1(1), 1–136.

    Article  Google Scholar 

  2. Mendes, P. N., Jakob, M., & Bizer, C. (2012). DBpedia: A multilingual cross-domain knowledge base. In LREC (pp. 1813–1817).

    Google Scholar 

  3. Fellbaum, C. (2010). Wordnet. In Theory and applications of ontology: computer applications (pp. 231–243). Springer Berlin.

    Google Scholar 

  4. Yao, X., & Van Durme, B. (2014). Information extraction over structured data: Question answering with freebase. In Proceedings of ACL.

    Google Scholar 

  5. Singhal, A. (2012). Introducing the knowledge graph: things, not strings. Official Google Blog, May.

    Google Scholar 

  6. Hitzler, P., Krotzsch, M., & Rudolph, S. (2011). Foundations of semantic web technologies. Boca Raton: CRC Press.

    Google Scholar 

  7. Newman, M. E. (2005). A measure of betweenness centrality based on random walks. Social networks, 27(1), 39–54.

    Article  Google Scholar 

  8. Newman, M. E. (2006). Modularity and community structure in networks. In Proceedings of the National Academy of Sciences, 103(23), 8577–8582.

    Article  Google Scholar 

  9. Miller, G. A. (1995). WordNet: A lexical database for English. Communications of the ACM, 38(11), 39–41.

    Article  Google Scholar 

  10. Cilibrasi, R. L., & Vitanyi, P. M. (2007). The google similarity distance. Knowledge and Data Engineering, IEEE Transactions on, 19(3), 370–383.

    Google Scholar 

  11. Naaman, M., Becker, H., & Gravano, L. (2011). Hip and trendy: Characterizing emerging trends on Twitter. Journal of the American Society for Information Science and Technology, 62(5), 902–918.

    Article  Google Scholar 

  12. Scholz, M., & Klinkenberg, R. (2005). An ensemble classifier for drifting concepts. In Proceedings of the Second International Workshop on Knowledge Discovery in Data Streams (pp. 53–64). Porto, Portugal.

    Google Scholar 

  13. Chang, J., Boyd-Graber, J. L., Gerrish, S., Wang, C., & Blei, D. M. (2009, December). Reading tea leaves: How humans interpret topic models. InNIPS (vol. 22, pp. 288–296).

    Google Scholar 

  14. Bouma, G. (2009). Normalized (pointwise) mutual information in collocation extraction. Proceedings of GSCL, pp. 31–40.

    Google Scholar 

  15. Dredze, M., McNamee, P., Rao, D., Gerber, A., & Finin, T. (2010, August). Entity disambiguation for knowledge base population. In Proceedings of the 23rd international conference on computational linguistics (pp. 277–285).

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Suman Deb Roy .

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Roy, S.D., Zeng, W. (2015). Socio-Semantic Analysis. In: Social Multimedia Signals. Springer, Cham. https://doi.org/10.1007/978-3-319-09117-4_11

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-09117-4_11

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-09116-7

  • Online ISBN: 978-3-319-09117-4

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics