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Content analysis, tourism

Encyclopedia of Tourism

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Content or textual analysis is commonly used in humanities and social sciences to assess constructed identity, particularly in the field of psychology, political science, and management. It became a popular research technique in the 1960s (Glaser 1965) and can be quantitative, qualitative, or a mixture of the two. Questions such as who says what, to whom, why, how, and with what effect are examined when analyzing textual information collected from different sources. The approach is used to study recorded human communications, such as books, websites, and laws for the objective, systematic, and quantitative description of its manifest content (Babbie 2003). For example, communication and textual information can be examined in order to explore its authorship, authenticity, or meaning (Joubish and Khurram 2011), or volunteer tourism referential content analysis can be used by considering linguistic context to enable qualitative analysis of implicit text within dissimilated Web content...

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References

  • Babbie, E. 2003 The Practice of Social Research. Boston: Wadsworth/Thomson Learning.

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  • Glaser, B. 1965 The Constant Comparative Method of Qualitative Analysis. Social Problems 12:436- 445.

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  • Hellemans, K., and R. Govers 2005 European Tourism Online: Comparative Content Analysis of the ETC Website and Corresponding National NTO Websites. In Information and Communication Technologies in Tourism, A. Frew, ed., pp.205-214. New York: Springer.

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  • Joubish, M., and M. Khurram 2011 Outlook on Some Concepts in the Curriculum of Social Studies.World Applied Sciences Journal 12:1374–1377.

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  • Smith, V., and X. Font 2014 Volunteer Tourism, Greenwashing and Understanding Responsible Marketing Using Market Signaling Theory. Journal of Sustainable Tourism 22:942-963.

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Authors and Affiliations

  1. Department of Tourism studies, Faculty of Tourism, Suez Canal University, Ismailia, Egypt

    Islam Elgammal

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  1. Islam Elgammal
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Correspondence to Islam Elgammal .

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Editors and Affiliations

  1. School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, Wisconsin, USA

    Jafar Jafari

  2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong

    Honggen Xiao

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Elgammal, I. (2015). Content analysis, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_352-1

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  • DOI: https://doi.org/10.1007/978-3-319-01669-6_352-1

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  • Publisher Name: Springer, Cham

  • Online ISBN: 978-3-319-01669-6

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Chapter history

  1. Latest

    Content Analysis in Tourism
    Published:
    13 July 2023

    DOI: https://doi.org/10.1007/978-3-319-01669-6_352-2

  2. Original

    Content analysis, tourism
    Published:
    24 September 2015

    DOI: https://doi.org/10.1007/978-3-319-01669-6_352-1

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