Human and Mediated Communication around the World

1. Front Matter

   Pages i-xiv

   PDF

2. Communication

   • Marieke de Mooij

   Pages 1-40

3. Orality and Literacy

   • Marieke de Mooij

   Pages 41-65

4. European and American Communication Theories

   • Marieke de Mooij

   Pages 67-104

5. Asian Communication

   • Marieke de Mooij

   Pages 105-135

6. African and West-Asian Communication

   • Marieke de Mooij

   Pages 137-172

7. Culture and Cultural Dimensions

   • Marieke de Mooij

   Pages 173-204

8. Culture, Self, and Communication

   • Marieke de Mooij

   Pages 205-242

9. Media Behavior and Culture

   • Marieke de Mooij

   Pages 243-279

10. Communication Products and Culture

    • Marieke de Mooij

    Pages 281-307

11. Mass Media, Journalism, Society, and Culture

    • Marieke de Mooij

    Pages 309-353

12. Theories of Mass Communication and Media Effects Across Cultures

    • Marieke de Mooij

    Pages 355-393

13. Behavior Change Communication

    • Marieke de Mooij

    Pages 395-415

14. Back Matter

    Pages 417-425

    PDF

This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.

• African Communication and Worldviews
• Asian Wordlviews on Communication
• Central Concepts of Chinese Communication
• Central Concepts of Japenese Communication
• Communication and Mental Processes
• Concepts in the Communication Discourse
• Cultural Hegemony
• Development Communication
• Eletronic Communication and Secondary Orality
• European and American Communication Theories
• Family and Relationships Parent-Children
• Global Flow of Information and Communication
• Globalization and Communication
• Human Communication
• Implications for Communication Behavior
• Intercultural and Cross Cultural Communication
• Islam and Communication
• Latin American Worldview and Personhood
• Mass Media in Society
• Media Behavior and Culture
• Mestizaje and Hybrid Cultures
• Non-verbal Communication
• Orality and Literacy
• Reflection of Culture in Communication Products
• Spirituality, Religion and Beliefs in Latin America
• The Network Society
• The Self and Communication
• The Social Function of the Internet
• Website Design and Culture
• Western Workdviews on Individualism and Religion

“Human and mediated communication around the world is a collection of twelve chapters that provides thoughtful theoretical conceptualization as well as informative examples and empirical studies. … Human and mediated communication around the world is a well-written, insightful and much-needed introduction to the global field of media and communication that will appeal to students, teachers and researchers alike.” (Stijn Joye, Communications, Vol. 42 (2), 2017)

• Burgh-Haamstede, The Netherlands

  Marieke de Mooij

Doctoral degree in Communication studies at the University of Navarre, Spain. Teaching and consultancy experience in several countries: the Netherlands, Spain, Germany, Poland, Finland, Belgium, France, Italy, Czech Republic, Slovak Republic, United States, Korea, Malaysia, Singapore, Australia, Egypt, South-Africa. Several publications in academic journals, two major textbooks published by Sage: Global marketing and Advertising, Understanding Cultural Paradoxes (working on 4th edition). Consumer behaviour and Culture. Consequences for Global Marketing and Advertising, 2nd edition.

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