Abstract
Thanks to globalization and the international market world, Born Global (BG) companies seem to have an appeal from innovation and market access. This paper combines the concept of BG with the methodology of the Canvas business model. The main objective is to identify the characteristics that the business model presents for its use in this new mode of entrepreneurship. An exploration of each of the segments of the Canvas is carried out so that it can be introduced from the early internationalization of products or services. Early conclusions can be drawn from this extended canvas model can be used as a conceptual tool for those seeking to develop new ways to start entrepreneurship, so that they intend to contribute to the business enterprises of the sectors in which they operate.
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Garcés-Bautista, J., Estelles-Miguel, S., Peris-Ortiz, M. (2024). How to Create a Born Global Company? A Brief Methodological Overview for Internationalization. In: Bautista-Valhondo, J., Mateo-Doll, M., Lusa, A., Pastor-Moreno, R. (eds) Proceedings of the 17th International Conference on Industrial Engineering and Industrial Management (ICIEIM) – XXVII Congreso de Ingeniería de Organización (CIO2023). CIO 2023. Lecture Notes on Data Engineering and Communications Technologies, vol 206. Springer, Cham. https://doi.org/10.1007/978-3-031-57996-7_6
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